After a saleable tenure of 14 years, Chris Bird, the UK Director of Prime Video, is stepping down from the globally-renowned streaming platform. Bird, who has been a driving force behind many of the streamer’s successful ventures in the UK, has played an integral part in bolstering Prime Video’s presence in the hypercompetitive digital streaming market.
Ever since joining Amazon in 2007, Bird’s influential role in the creative and strategic direction, as well as his knack for identifying and acquiring compelling content, has significantly advanced Prime Video’s standing worldwide. The decision certainly marks the culmination of a vibrant era for Prime Video, imbued with Bird’s ground-breaking strategies and ripe with substantial growth. His departure prompts a period of palpable curiosity as we wait to see who will step in to fill the evidently large shoes he leaves behind.
