Bobby Hundreds, co-founder of the streetwear brand The Hundreds, stands as a harbinger of change. As he distills his thoughts on the end of Streetwear’s Fairfax Era, he embodies an odd mixture of nostalgia and optimism. After all, it was on this iconic LA strip that his fashion label grew from an embryo of an idea into a cultural phenomenon. Now, as an era defined by youth culture, graffiti, and skateboarding comes to a close, Bobby Hundreds reflects on the history of Fairfax and shares his visions for what comes next.
For streetwear aficionados, the Fairfax district was more than just a geographical location – it was a living, breathing symbol of a fashion movement that maneuvered its way from underground obscurity to the mainstream fashion industry. But even amidst the melancholy tinged end of an era, Bobby Hundreds offers a vision for the future that’s imbued with a fresh sense of optimism. Expressing a robust belief in the resilience and adaptability of streetwear, he forwards a future where it maintains its relevance while adapting to new influences and traditions. A future that’s less about geographical identity and more about the innovative spirit that has always defined streetwear.
