August 2025’s Best New Beauty Products End Summer On A High Note

A vegan alternative to snail mucin, Glow Recipe’s serum harnesses the extreme hydrating benefits of prickly pear cactus to improve elasticity, deeply moisturize, and promote a healthy skin barrier

A product that’ll improve your complexion as you sleep sounds like the promise of a skin care urban legend, but it’s reality if the product in question is Neuraé’s overnight mask. Formulated based on the brand’s neuroscience research, it has a blend of gardenia fruit extract, shea butter, kokum butter and babassu oil that work to revive dull, tired, stressed skin. Simply slather a healthy layer on your face and hit the lights.

Give your skin a much-needed end-of-summer reset with Summer Fridays’ gentle yet effective exfoliating pads. They’re soaked with a blend of exfoliating AHAs and PHAs, soothing hollyrock extract, bai wei extract, and aloe water, and humectant glycerin to smooth texture, refine the look of pores, and lock in hydration.

Inspired by the concept of nuchi-gusui, a health-boosting nutrient-rich Okinawan diet focused on herbs and plants, Tatcha’s new serum works to strengthen skin so it’s more resilient against visible signs of aging like loss of firmness and uneven texture.

Breakouts never fail to pop up at the most inconvenient time, whether it’s the night before your Euro summer vacation or your best friend’s wedding. For a quick fix, treat the blemish with The Ordinary’s new spot treatment, which is formulated to start working upon application. The sulfur-powered powder-to-cream blends discreetly and doesn’t dry out skin.

Get ahead of the impending cold, dry, (read: dehydrating) fall air by upgrading your daily moisturizer. This one from iNNBEAUTY Project replenishes skin while also working to plump, smooth, and boost radiance. It’s all thanks to the formula’s blend of peptides, orchard stem cells, glycerin, and minerals.

Give your skin a weekly reset with Oak Essentials’ air-whipped mask. Together, blue tansy, deep-sea water, ceramides, and a B-vitamin complex refine pores, smooth texture, and hydrates skin for a refreshed, glowing complexion.

Think of this counterpart to Youth To The People’s Cult-Favorite Superfood Cleanser as the grounding first step of your skin care routine. It’s formulated with adaptogens, snow mushroom, and oat oil lipids to soothe and calm temperamental skin while also cleansing it of impurities. The National Eczema Association has even granted its seal of acceptance.

Ensure your look for up to 16 hours by spritzing Pat McGrath Labs’ long-wear setting spray as the final step of your routine. It blurs imperfections so you’re left with a radiant, fresh-faced finish.

Made with eczema and dry skin in mind, Tower 28’s shimmering eyeshadows have a soothing and nourishing cooling effect. All eight long-wear shades have a water-based formula with superfine crystals and pearls as a safer alternative to glitter.

ICYMI: brown mascara is having a moment. If you’ve been influenced by TikTok to give the shade a try, why not try new chestnut shade of Refy’s fan-favorite Lash Sculpt? It leaves lashes lengthened and lifted just like the original.

After launching the original loose powder foundation 30 years ago, bareMinerals has created a pressed version that will come in handy for traveling and on-the-go touchups.

Elevate your end of summer and early fall makeup looks with Lancôme’s neutral eyeshadow palette designed in collaboration with makeup artist Sheika Daley. With a lineup of 12 cool- and warm-toned shades in matte and shimmer finishes, the possible looks are endless.

For the ultimate lit-from-within glow, add a few dots of Glossier’s luminous liquid highlighter to your cheekbones. The sweat-, humidity-, and water-resistant formula comes in six shades.

Hold on to your summer glow with Armani Beauty’s radiant-finish skin tint. Thanks to ingredients hyaluronic acid, niacinamide, white lily, and vitamin CG, it has a serum-like feel and benefits. In addition to providing low-to-medium coverage, the tint instantly hydrates, plumps, and minimizes dullness over time.

The brand’s beloved multitasker is back with a new-and-improved formula. Available in 12 shades (including a peachy pink take on Orgasm), the cream-to-powder can be used on the eyes, lips, and cheeks for a quick, pretty, and very of-the-moment monochromatic makeup look.

Not the average lip balm, this Sara Happ treatment acts like a filter by blurring, smoothing, and filling lip lines. Wear the matte-finish product on its own or use it as a primer before applying your favorite lipstick.

Minimalists will quickly fall in love with Carolina Herrera’s skin care-like foundation. The glow-boosting formula offers up to 24-hour hydration, plus water-proof, sweat-resistant long wear.

Streamline your routine with Shark’s latest innovation, which will replace your blow dryer, round brush, flat iron, and curling iron with its various attachments. What’s more, it can be used on wet freshly-washed hair for an initial blowout or on dry, second-day hair for a style refresh.

The cult-favorite scent of Hair Rituel By Sisley’s products is now a standalone perfume that can be spritzed on your strands or skin. It’s comprised of fresh citrus, sweet florals, and warm woods notes.

This two-in-one tool can be used to create virtually every type of wave or curl. The slim plates and beveled edges allow you to get close to the root for a natural look.

The benefits of Gisou’s multi-purpose style cream go beyond your initial blowout session. Designed for all hair types and textures, it offers style memory for up to three days in addition to protecting hair against heat up to 450° F, hydrating strands, and boosting shine.

Revive dull, dry hair with this hydrating rinse-out treatment. A shortcut to glass hair, it leaves strands smooth and glossy.

The brand’s beloved argan oil treatment is now available in a convenient mist. Spritz it on to boost shine, smooth frizz, and hydrate hair.

Overdosing your third-day hair in dry shampoo can leave stands looking worse for wear. This genius mousse allows for precise application so you can remove excess oil and buildup exactly where you need it.

If you regularly use hot tools on your hair, using a heat protectant isn’t a suggested step, but a necessary one to prevent damage and color fading. In efforts to streamline your routine, K18 has created a protectant that does just that, plus works as a leave-in conditioner and detangler. The secret is the brand’s patented Resilicore Heat-Shielding Technology, which penetrates deeper to the cortex instead of just coating the hair.

Keep your hair soft and luscious going into the fall by treating strands with Dyson’s smoothing, shine-boosting oil. The lightweight, silicone-free formula is powered by the brand’s Dyson Oli7, a combination of seven omega-rich oils, including sunflower from its farm in England. It can be used on damp or dry hair and offers heat protection up to 450°F, plus shields hair from UV damage, humidity, and mechanical damage.

Achieve that elusive tousled texture with Mane’s finishing spray. It adds volume and movement to styles without leaving hair crunchy or gritty.

This leave-in scalp serum promotes fuller, thicker hair via a blend of rosemary water, ceramides, plant proteins, and capixyl, a plant-based ingredient that reduces inflammation and helps block DHT (a hormane that contributes to hair loss).

Smooth, plump skin from head to toe is a breeze when this non-sticky lotion is in your medicine cabinet.

Dove’s Women Wellness Collection was created in collaboration with OB/GYNs to address specific concerns experienced by those going through menopause. In addition to body cleansers, there’s this gentle balm which tackles vulva dryness and irritation.