Fashion designer Tommy Hilfiger recently showcased AEW’s wrestling sensation, HOOK, alongside model Ava Dash at a New York Knicks game, bringing together the worlds of fashion, sports and entertainment in a unique way. Hilfiger, who has a history of supporting up-and-coming talents in various fields, showcased HOOK’s raw, sporty appeal to a receptive audience.
HOOK, the new face of All Elite Wrestling (AEW), and Ava Dash, the rising model and daughter of Rachel Roy and Damon Dash, were seen wearing Tommy Hilfiger, adding a touch of fashion to the basketball event. This partnership highlights Tommy Hilfiger’s continued efforts to infuse fresh, young energy into his brand and reach out to a diverse, younger audience. It perfectly captures the intersection of sports, entertainment and fashion, echoing Hilfiger’s innovative approach to branding and marketing.
