The article delves into the innovation and revolution within the curly and coily hair care industry. Emphasizing the traditionally underserved market segment of individuals with curly and coily hair, the feature explores the innovative strategies adopted by companies to provide bespoke hair solutions to this demographic. The companies are hobnobbing technologies, personal hairstyling preferences, and scientific research to unravel holistic hair care treatments for curly and coily-haired individuals; an enterprise far beyond the conventional ‘one-size-fits-all’ approach of traditional hair care products.
With the rise of ‘hair positivity’ and an increasing global clientele ever-desirous of products that cater specifically to their hair type, these companies are making significant inroads. They are using AI technologies and advanced algorithms to assess individual hair characteristics, which include curl pattern, density, and porosity. Using an in-depth digital survey, they are able to use this information to manufacture personalized hair care products, a revolution that is unequivocally transforming the face of the industry, while advocating for diversity and inclusivity in beauty norms.
